The New Google Algorithm Farmer - That SEO / SEM Professionals Need to Kno
It's official! Although there has
been talk of a change in Google's upcoming algorithm for at least a couple of
months, the past two weeks has seen a definitive change in how Google ranks
sites on the Web vying for placement High in its ads. What's the big news? This
algorithm specifically went after the content farms and in addition to a wide
range of low quality sites that were system play for higher rankings. Since the
algorithm targeted content producers, this algorithm has been dubbed The Farmer.
If you read our recent article:
"Google Moving Against Content Farms - What does it mean for SEO?"
You've probably already been on the lookout for algorithm change to come. Now
that the algorithm has taken effect, the SEO / SEM community certainly knows a
little more about it, but there are still a few things that require more
research and information.
Who was targeted by the peasant
algorithm?
This change of algorithm that took
effect since the end of February is said to have affected between 11% and 12%
of search queries in the United
States
Some of the main properties of the
website that have been affected include item distribution sites, aggregated
content sites (sites that republish other original content), sites that
primarily sell products with little or no Content associated with them and, in
general, have unique content or high quality. Generally, if the goal of a
website is to monetize content that is not original or high quality, it is
likely that the site was targeted by Google.
Who benefited from the Farmers
Algorithm?
In general, the sites that have or
will benefit from this algorithm will be sites that create a unique and high
quality content. Obviously, SEO white hat always included the creation of
high-quality, unique content as a prerequisite to achieve long-term quality
results, this fact has not changed.
Tips for SEO / SEM to Avoid Anger
of the Farmer
If you notice a sudden drop in the
search engine result pages or if you want to avoid a sudden drop in the future,
here are some tips that should help you avoid the raft of the Farmer algorithm.
Make sure that the vast majority of the content
you post on your website is unique and original. Obviously, you may have to
publish product descriptions or technical specifications that come from a
manufacturer, but when possible, create original and unique content in addition
to that republished content
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